"If you think small, you'll stay small."
– Ray Kroc

Delivering results

 

Low-cost health insurance for Colorado families

The Child Health Plan Plus (CHP+) is Colorado’s low-cost health insurance program for uninsured children ages 18 and under whose families earn or own too much to qualify for Medicaid but cannot afford private insurance.


In 2006, The Bawmann Group, in partnership with MAXIMUS, rolled-out a new marketing and outreach campaign for CHP+ that sought to promote public awareness of the program and increase program applicants. Community outreach, advertising and media relations were all important components of the campaign. To measure results we developed and implemented an Intranet tracking tool used to track, measure, quantify and monitor the ongoing campaign efforts.

Seven “Regional Outreach Coordinators” were placed throughout the state and served as a liaison to their communities, attending community events, informing eligible families about the program and forming strategic partnerships with employers and community stakeholders to reach eligible families.

From April 2006 to December 2006, the identified target audiences saw or heard a CHP+ ad or news story approximately 63 times. During the same time frame, CHP+ application submissions increased by 30 percent and enrollment increased by 13.8 percent.

Our team is proud to have received four awards of excellence from Colorado Healthcare Communicators for the 2006 Child Health Plan Plus advertising and communication campaigns.

 

The Urology Center of Colorado Web site - tucc.com

The Urology Center of Colorado (TUCC) is a fully inclusive, 60,000 square-foot urology center currently under construction just north of Invesco Field. The establishment of the center is the result of a merger between Colorado Urology Associates and Western Urologic Associates and a partnership with HealthONE.

In 2006, The Bawmann Group, in partnership with Chronos Interactive, created a comprehensive Web site for TUCC. The goal of the development of the Web site was to increase awareness of TUCC among physicians, patients and community members as well as serve as an educational resource for physicians and patients.

Initial results indicate a successful launch of the TUCC Web site. The practice has had multiple referrals from the site and, since its launch on July 7, 2006, the site has had more than 300,000 hits and approximately 2,500 unique visitors per month.


 

Give Hope a Home

Ronald McDonald House Charities Inc., a national non-profit organization that provides a “home away from home” for families of seriously ill children receiving treatment at hospitals, has plans to build a second House in Colorado at the Fitzsimons campus in Aurora. In order to help raise funds for the $11 million project, The Bawmann Group, which provides its services on a pro bono basis, produced a corporate video about the Ronald McDonald House in Denver and the community’s plans to build a new House.

Less than six months into the campaign, with the support of the video, the board has already raised more than $8 million for the new House.

 

A perfect match saves a life

Rocky Mountain Cancer Centers had a story to tell -- an RMCC leukemia patient and her life-saving Canadian bone marrow donor were going to meet in Colorado for the first time.

But this was more than a story. It was an opportunity to use the power of the media to generate awareness of the need for marrow donors and to enter as many people as possible into the National Registry. The Bawmann Group helped forge a relationship between Bonfils and RMCC by creating a month long community education plan called, "Sally's September to Save a Life."

The campaign kicked-off with a reunion of the patient and the donor, which resulted in a front page photo and story in The Denver Post as well as coverage in The Rocky Mountain News and on nearly all of Denver's major television stations.

The month-long campaign resulted in more than 700 potential donors entered into the National Registry.  

 

Breakthrough Buzz

A prominent Denver hair transplant surgeon, James A. Harris, M.D., of the Hair Sciences Center of Colorado, writes a book and then invents and patents a breakthrough technology which is expected to revolutionize the field of hair transplantation surgery.

As part of the HSC communications team, The Bawmann Group's challenge was to use the media to create a "buzz" about the book and the new product. Throughout a two-year period time period, our team was able to generate nearly $350,000 of earned media coverage.

Our team secured stories in all of Colorado's major newspapers including The Denver Business Journal and Rocky Mountain News, on most of Colorado's major television stations, on Web sites throughout the United States and across the globe, on MSNBC and on television stations throughout the country, from Boston and Philadelphia to Florida, across the heartland to Portland, Oregon and Spokane, Washington.  

 

Building a dream to care for kids

Ten years ago Rocky Mountain Youth was but a dream. Pediatrician and founder Dr. Larry Wolk envisioned a nonprofit organization dedicated to caring for Colorado's uninsured children.

After securing news stories in People magazine and all of Colorado's major newspapers and television stations, Rocky Mountain Youth now has an annual budget greater than $3 million.

Most importantly, each year some 40,000 Colorado children now receive the health care they deserve thanks to Rocky Mountain Youth. 

 

Obesity discovery goes global

When scientists at the Eleanor Roosevelt Institute made an important discovery about obesity, they turned to The Bawmann Group to tell their story.

ERI's landmark finding about the genetic component to obesity and the regulation of weight resulted in news coverage around the globe. The Bawmann Group was able to secure placement of the ERI story with CNN, Fox News, the Chinese News wire, The Sunday Times in London, WebMD and television stations throughout the United States.

By our estimate, the story reached one billion people.

 

Microscopic precision leads to macroscopic gains

When Korean-based Univera Pharmaceuticals, Inc., wanted to create a buzz about, Immuno-10, one of its discoveries in the battle against skin cancer they asked The Bawmann Group to develop a direct mail campaign with impact.

Our team developed a three-tiered campaign targeted at 24 of the world’s largest skin care, cosmetic and pharmaceutical firms. We sent the CEOs of those companies a field microscope with a message about the discovery printed on a microscope slide. Additional teasers were delivered in succeeding days telling the story of Univera’s Immuno-10.

The campaign led to some big connections for Univera. The company received positive response from 17 of the 24 CEOs and some macroscopic gains in the pharmaceutical industry for its Immuno-10 discovery.

 

Migrate home...Get it? My Great Home...

When Canadian land developer Skyland Meadows Developments decided to build a wild bird sanctuary as the centerpiece of a new community in Colorado, there were those who thought the developer had gone batty.

Our team helped name the community and create its ad campaign. Marketing collateral was designed to sell the dream since the land was dry, barren and without the benefit of mountain views. Taking a birds eye view, we created brochures and ads which told the story of the future...in five years, 10 years...when the land would be home to family, flora and waterfowl.

Seeing a picture of the land in full bloom helped motivate potential buyers to flock to the community and coverage in a national home building magazine gave the developer instant credibility with buyers.

 

Budget is no obstacle

At The Bawmann Group, we push the limits, doing more for less. Budget is no obstacle.

For example, in the spring of 2000, our team began working with Leave A Legacy, a nonprofit public awareness campaign designed to educate the general public about the importance of having a will and to encourage them to leave a charitable bequest in their will.

Our goal was to create widespread community awareness and recognition of Leave A Legacy. One piece of our multi-tiered efforts was advertising. With an extremely limited budget, we implemented an advertising campaign, which included radio, television, billboard and print.

As a result, the Leave A Legacy message reached approximately 5.6 million people through advertising efforts alone.